March 29, 2017
In this day and age, social media is a big deal. By this time, I think we all know that. Right? If not, we’re definitely catching on. (I hope!)
If you know the story of Wild Hearts Co. and how we started— you’ll know that social media has played a MAJOR start of our story and company. Let’s be honest, we wouldn’t be here if it wasn’t for Instagram and the #coasttotocoastchallenge hashtag.
And if you didn’t know my personal story — well, I’ll clue you in real quick.
(BTW, this is Lin writing.)
I own a creative agency called Third Story Apartment. We’re a creative house — so we do everything from social media to writing to design. Our specialty is branding and giving brands their look and feel as they enter into the world.
I’ve owned this business for 5 years now and I’ve never spent a dime on marketing. Ever since I launched, there’s aways been consistent work and my client base is continually growing. How? Social media.
What I’m getting at is this — Social media really can be the magic to your business, dream, idea, blog, or personal brand! It’s true.
Okay, so on to the tips.
If you’re coming to the NYC Wild Hearts Wknd in September you’ll get the full 411 on how to use social media and marketing to make your ideas go viral — but until then, here’s some of my favorite things that I think every dreamer and doer ought to know about.
1. FIGURE OUT YOUR WHY
This. Before we even discuss anything else, this is important. Figure out your why. Why are you posting? What value you are you adding to people? Why should people be clicking over to your profile and click the follow button?
Are you giving people valuable information, tips, and tricks?
Are you showing people how to style outfits?
Are your photos inspiring people and taking their breath away?
Are your captions bringing people hope and inspiration?
Are you making them aware of a product that will add value?
Are you inviting them into a community and making them feel seen?
If you know WHY you are posting and what you want people to walk away with — it’ll make curating content so much easier. #PinkyPromise
Not only that, knowing your why, the posting content that aligns with it will make it an easy “yes” for your ideal follower to hit that follow button!
Yes, you should be branding your Instagram. And when I say that, I don’t mean that you need to go get yourself a logo or anything like that. But you should have a look / feel / style that is consistent.
You can do that a couple ways:
A. Imagery: Edit your photos with the same filter. And use photos that give off the same vibe.
B. Design: If you’re a business, think incorporate your brand colors into your Instagram feed. You’ll notice that on @hellowildhearts we’re constantly using the same pink, XXX’s, and watercolor leaves. We make sure that our fonts are always the same three fonts and we don’t really introduce anything new or crazy, because we want everything to stay “on brand”.
C. Verbiage: What kind of verbiage are you using that is unique to you (as a person or brand)? For example, you’ll notice that we talk a lot about “magic”, “dream chasing”, “becoming wild”, and refer to our audience as “wild hearts”. We keep our verbiage consistent. Think about how you can incorporate that into what you’re doing.
3. TOOLS TO MAKE IT EASIER
A. Planoly — So you can see how your Instagram feed is going to look before you even post.
B. Buffer — For all those tweets, Facebook, and Instagram posts that you want to pre-plan!
C. Iconosquare — To check your stats and figure out what is the best day / time to post. Because, yes, It’s different for everyone!
The answer is YES! You should be hashtagging. Social media is an invitation to the rest of the world to come be a part of what you are creating. Hashtagging is like including the “stamp” to the invitation’s envelope and making sure that the invite gets to the right place.
One of our favorite little tricks is keeping all of our favorite hashtags in a note on our iPhone. Right after we post our photo, we go into our note hit “copy and paste” and then paste the hashtags in the comment section under our photo. That way, we’re not typing up a million hashtags everytime we post. It’s a real timesaver.
5. THE BEST ADVICE WE COULD EVER GIVE
When it comes down to it, the best advice we can ever give is this — Insert your unique personality into your social media platforms.
Don’t be afraid to be authentically you. Don’t copy what you see, just be you. That’s what the world needs. They need you to be their breath of fresh air.
Be consistent. If you really want to see the magic happen— then you have to be posting on the regular. That means at a minimum a couple times a week, not once every three weeks.
Be known for something. Once you figure out your “why” — think about how you can create content that sets you apart from everyone else and lets you be known for something. What’s your niche? You’ve got one. Dig deep. You’ll find it.
Quality over quantity. Mama always said, “less is more” and she was right! If you don’t have anything really awesome to post, that’s okay. Don’t post. It’s better to post once a day really awesome content than 3 times a a day with subpar content. Make sense?
Use your social platforms to work together. Don’t feel the pressure to have a million social media platforms, but the ones that you do have—make sure that they are all working together. Encourage people to follow you on Snapchat for behind the scenes of your photoshoot! Or use Instagram stories to reveal sneak peeks of your next blogpost and then tell them to check the link in bio. Everything works together.
Okay, that’s it for now! If you made it to the end of this —BRAVO!!